Ultra Boost Graphics

Ultra Boost Graphics
Category: Footwear Launch Collection
Brand: Adidas
Product: Boost Technology Celebration

2016

Project Information

The Brief: Create a three-tee capsule celebrating Boost technology. Range from clean brand execution to bold creative concepts. Connect to the shoe's innovation through graphics.

The Approach: Three different approaches, one cohesive story.

First tee: hand-drawn dots that emulate the visible Boost tech on the shoe. It's literal but crafted, making the technology feel touchable. Second tee: "Catch Us If You Can" messaging. This plays on "boost" as slang for stealing, connecting with younger customers who appreciate the double meaning. Third tee: "World Wide Boost Crew" with custom typography that mimics Boost bubble shapes. The letters themselves become the technology. Each design speaks to different customers while maintaining visual cohesion. The human touch shows in the hand-drawn elements and typography that feels crafted, not generated.

The Impact: Each graphic found its specific audience. Tech-focused runners connected with the dot pattern. Culture-savvy customers loved the wordplay. The custom typography brought in design enthusiasts. Together, they proved that product celebration doesn't need to be literal. Sometimes the best tributes come through interpretation. The capsule showed Boost technology as culture, not just cushioning.

Key Deliverables: Three-tee capsule collection • Screen print specifications • Custom typography • Product-inspired graphics

Project Information

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