Cheetos Cardigan — Stan Sanon

Cheetos Cardigan
Category: Lifestyle Collaboration
Brand: PUMA x Cheetos
Product: Limited Edition Cut-and-Sew

2023

Project Information

The Brief:Create a premium piece for PUMA x Cheetos that celebrates the brand without becoming a costume. Make it fashion-forward enough for streetwear culture.

The Approach:The solution was right there on Chester Cheetah himself: those spots. Instead of going obvious with orange everything, I took just his dot pattern and made it the thing. Scaled it way up on a 4-button cardigan using heavy sherpa fabric. The texture gives it weight and luxury while the dots stay abstract. You'd never guess it's Cheetos until someone tells you. Then you can't unsee it. That's the sweet spot. Taking something everyone knows and making it bigger and cooler than they expect. The human touch came through in how I arranged the dots, making sure they felt intentional, not scattered.

The Impact:Instant sellout. Not because it was Cheetos, but because it was good design that happened to be Cheetos. Streetwear kids got the reference. Fashion people respected the restraint. Both sides bought in because we treated a snack collaboration like it deserved real design thinking. This piece proved pop culture collabs don't need to scream to be heard.

Key Deliverables:Cut-and-sew design • Custom dot pattern development • Fabric selection • Technical specifications

Project Information

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