Caution Collection
Category: Basketball Lifestyle
Brand: PUMA
Athlete: Scoot Henderson - Portland Trail Blazers2024
Project Information
The Brief:
Design graphics for an explosive NBA point guard that speak elevated streetwear while staying authentic to basketball culture. Create a visual system that matches Scoot's game: powerful but controlled, standout but sophisticated.
The Approach:Caution tape and warning signs became the entire visual language. Think about it: Scoot's opponents need a warning. Deep oranges and yellows on black base make every graphic pop like actual hazard signage. The slogans wrote themselves: "Play At Your Own Risk" speaks to his dominance, while "Restricted Area, Only Family Allowed" connects to his tight family bonds. All these warning badges combined into an all-over print that feels like you're entering a danger zone. The O.D.D. philosophy (Overly Determined to Dominate) weaves through everything. It's taking something everyone understands, caution signs, and making it the thing. The human touch shows in how each warning feels hand-placed, not generated.
The Impact:This became athletic apparel as warning system. The graphics work courtside or on the street because they're rooted in something real. Players understand the message. Fans love the attitude. The caution aesthetic made Scoot's presence felt before he even touches the ball. Easy to understand as warnings, impossible to ignore as style. That's the sweet spot.
Key Deliverables: Warning sign graphics • All-over prints • Placement graphics • Custom slogans