Sticker Pack
Category: Basketball
Brand: PUMA Hoops
Collection
Collection: Lifestyle Graphics System2025
Project Information
The Brief:
Create graphics for PUMA Hoops that ride the line between commercial appeal and niche basketball culture. Develop a system that works across apparel, social media, retail displays, and internal selling tools.
The Approach:
I flipped familiar logos and graphics to read "PUMA Hoops." If you know, you know. That's the power of it. The sticker format lets you place graphics anywhere on garments. Chest, sleeve, hem, wherever feels right. Each sticker works alone or builds into collections, just like actual sticker culture. This wasn't about creating new graphics from scratch. It was about taking what exists and making it ours. The human touch comes through in the placement freedom. Every application can feel different even using the same elements. The system extends beyond apparel to social filters, retail displays, selling tools. One visual language, infinite possibilities.
The Impact:
This graphics system speaks two languages simultaneously. Commercial enough for mass market, coded enough for basketball heads to appreciate. Teams could use it minimally with single stickers or go full sticker-bomb. Both approaches worked because the foundation was solid. Proved you don't have to choose between broad appeal and cultural credibility. You can have both if you're smart about it.
Key Deliverables:
Sticker graphics suite • Multi-platform adaptation • Placement guidelines • Social media assets