Cross BU Floral Print
Category: Multi-Sport Collection
Brand: PUMA
Application: Cross-Category Print System2024
Project Information
The Brief:
Create an all-over print that works across basketball, running, and training categories. Establish visual cohesion across business units without feeling forced.
The Approach:
The basketball team led this analog experiment. We bought fresh flowers and picture frames, then spent hours pressing real botanicals. Each flower was photographed to capture authentic textures, those natural imperfections you can't fake digitally. I brought the photos into Photoshop, building a seamless repeat while keeping the organic quality. The colors had to sing: vibrant yellows, pinks, purples, and greens that pop without feeling artificial. The physical pressing created details like subtle creases and natural color variations. That's the human touch. Digital tools, analog soul. Making something that feels crafted, not generated.
The Impact:
This print unified product lines without forcing it. The floral pattern brought unexpected softness to performance gear while maintaining athletic credibility. Basketball embraced it. Running loved it. Training couldn't get enough. Proved that sometimes the best digital designs start with getting your hands dirty. Really dirty. The authentic botanical details made each application feel special, not mass-produced.
Key Deliverables:
All-over print design • Cross-category application • Color variations • Technical specifications